JIF vs GIF: How the peanut butter is trying to end the pronunciation debate for once and for all.

There are two kinds of people in the world: Those who pronounce GIF with a hard "G" as in GRAPHIC...and those who are wrong. (And yes, I know that GIF creator Steve Wilhite pronounces it with a soft J, but unless the acronym now stands for Jurrasic Interchange Format, he's wrong too.) Well now, in a stroke of marketing brilliance, JIF peanut butter has entered the Jif vs Gif pronunciation debate with a limited edition GIF peanut butter jar available on Amazon. Created in partnership with Giphy, $9.99 will get you a 40-ounce jar, which is enough for about 34 servings of deliciously processed big-brand peanut butter, complete with an unlimited quantity of sanctimonious tech debate nerdery. CMP is an rstyle affiliate

Related: Ever wonder about all those ingredients you can't pronounce? This app helps.

  Of course they've got a whole social media push behind it too -- use the #JIFvsGIF  hashtag to spread (ha) your own POV, and to search Giphy for some ready-made GIFs just to drive your (correct) opinion home -- and to drive your soft-g committed Instagram followers insane. Which you should. Because they're wrong.